Chatterbox #227 – How susceptible are you to advertising?

  • Apple Podcast
  • Google podcast
  • Spotify

Do you take a lot of time to make a decision before buying a product, or are you an impulse shopper? In this intriguing episode, Andrew and Morag discuss the power of advertising and how it affects what we think about and, inevitably, what we buy. Enjoy!

Fun facts

Google AdSense has changed the face of advertising. Using Google AdSense, publishers in the Google Network are able to target advertisements to those who browse their sites. In 2015 alone, AdSense earned $15 billion, about 23% of Google’s total revenue.

Expressions included in the study guide

  • Susceptible
  • Impulse shopper
  • Influencer
  • To deal with [something]
  • Wacky
  • Information overload
  • To snoop

Credit: Something Elated by Broke For Free
Image: Saketh Garuda (Unsplash.com)

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